I’m Jools, a UK graphic designer based in Darlington dedicated to helping businesses and individuals with design that’s both creative and strategic. Whether you’re building a new brand or refining an existing one, I craft visuals that communicate clearly, connect with your audience, and
leave a lasting impression.
Branding & Identity: Logos, brand guidelines, and visual systems that define your voice.
Digital Design: Modern, responsive website layouts and digital assets tailored to your goals.
Print & Packaging: Professional materials that enhance credibility and customer experience.oes here
I combine artistic creativity with a deep understanding of design principles and marketing strategy. My goal isn’t just to make your brand look good; it’s to ensure it resonates with your audience and supports your growth. Every project is approached with care, collaboration, and a commitment to excellence.
Discovery – Understanding your brand, goals, and audience.
Concept Development – Creating design directions tailored to your needs.
Design & Refinement – Crafting polished visuals through collaboration and feedback.
Delivery – Supplying final assets, ready for launch and implementation.
Printed and digital publications
Printed and digital design
Jools…you make anything look beautiful, stunning, powerful, poignant, thought provoking, impactful. You take our jumbled messy disconnected thoughts and turn them into incredible graphics. You have delivered so many 'WOW' moments...Creativity oozes from you and touches everything.
You are warm hearted, caring, hard working, funny and incredibly dedicated.Phil Rigoti
Lead Trainer Strengthening Practice